Developing signage assets at Flex Ltd., formerly Flextronics, was a challenge of scale. On any given day, assets needed to be generated to accomodate booths and walls as large as the side of a building. Complex vector geometric forms played a key role here to retain quality as well as conveying the cutting edge, technical nature of the promoted services.
I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
- Albert Einstein